Hype Is Dead. Education & Entertainment Now Rule

I've just read an inspiring and challenging e-book by John Reese, one of the world's top Internet marketers. It's packed full of vital information for anyone who is serious about selling anything online.

Here's a sample of what the e-book contains. Something I have felt strongly about for a long time ... that over-hyped sales copy has had its day in Inernet marketing.

Here's what John Reese has to say on the subject:

Hype Is Dead. Education & Entertainment Now Rule

The days of super-hype marketing tactics are over. They used to work well in the past but they are working less and less everyday. People are naturally more skeptical now. They don’t respond as well to hype. Yes, some people will still buy after they read some heavy hype copy but it’s becoming fewer and fewer consumers everyday.

The future of marketing is using education and/or entertainment

Advertorial style copy on the Web does a lot better than over-the-top copy – and the difference in success rates is continuing to grow. If you are selling something from a web page think about different ways that you can incorporate an educational story or “sidebar” of factual information that will actually deliver some value to your reader even if they don’t buy your product.

The legendary copywriter, Eugene Schwartz, used to market books by giving some of the best parts of the actual book away in the marketing itself. And it helped them sell like crazy. When you really think about it the psychology of this method is pretty obvious … the prospect is thinking, “if this free stuff is this good I can only imagine how good the actual product is.”

So you need to try to educate your prospects throughout your marketing process. This is the reason why you want to give away as much great content as you can. If they enjoy your free stuff they will be many times more likely to buy the stuff you sell. And this is a proven fact. People are also more bored than ever before.

We are constantly bombarded with advertising and marketing. It’s a real challenge to make your marketing stand out. One of the ways to do this is to make your marketing entertaining. Anything you can do to make your marketing a little bit more interesting and exciting the better it should produce for you because it will increase viewership, which typically increases response."

OK, there's a sample from John Reese's report. If you want to read the whole report, you can download it here: www.plainwords.co.nz/resources/rebirth.pdf

At last, a PRINT magazine for online marketers

If you're serious about marketing your business on the Internet, you'll want to sign up for a free copy of a brand-new Internet marketing magazine that comes out in a PRINT version. This has been long overdue. While email is great for sending out newsletters, there's nothing like a genuine paper and ink magazine that you can hold in your hands, sit down with in your favourite arm chair and enjoy a cup of coffee while you read it (or even take it into the bathroom with you).

Online Marketing Monthly launches on July 1, 2007. It's being published by Rick Butts and Nathan Anderson, two guys who know a lot about Internet marketing. This is going to be a must-have magazine for anyone in the Internet marketing business.

They're offering the first issue free. That's a great offer, which I didn't waste any time signing up for. I'm pretty sure I'll become a regular subscriber.

As the publishers point out, one of the signs that an industry has “arrived” is that it earns it’s very own magazine. It is evidence that the Internet marketing industry has reached a critical mass of readers, advertisers, news, and interest.

I recommend you go and sign up for your first free issue now at http://www.marketingtoolstoday.com/go/magazine